We have just gone through the COVID-19 Portal that has transported us with lightning speed into a new world.

Where has your heart settled? Does it pine longingly for the days gone by? Are you looking forward to the return of normal? The interesting thing about the COVID-19 Portal, is that it’s a one-way portal. It is a phenomenon that has shifted your business, your community and the world. We are left without an anchor connecting us to the pre-pandemic times. The environment is very unstable for all of us world-wide.

It is the first time in the history of recorded pandemics that government agencies are isolating those who are not sick.

Each county and state has the authority to create their own reentry plans, creating discombobulated management policy updates for businesses.

The government can’t seem to keep up with its own changes. Stimulus checks are being sent to people who are deceased. The PPP forgiveness guidelines have been revamped six times already.

Conspiracy theories abound and business owners must decide how much to pay attention to them as fact or fiction as they try to forecast.

We operate with the continual threat of the COVID-19 curve spiking again. A new wave could wreak additional havoc on businesses just as we figure out reentry and yes, survival.

Businesses are making subtle and sometimes, significant pivots in business models, even retooling manufacturing lines to respond to the pandemic.

A New Kind of Pandemic

This is a pandemic of a new kind, one that we are learning about and experiencing in real time.

Shockingly, this may be the first time in our history that many business owners and leaders all around the world are experiencing very similar global market challenges. Who would have thought that after 30 years in business, an executive would find himself/herself asking “what do I do now?” The challenge exists for every business owner and involves significant adaptation for most, if not all. For those who are less affected – how do I minister? For those who are more affected – how do I keep my business afloat?

What questions are you asking right now?

How about the questions are you asking yourself or the Lord? List the questions lodged deep in your heart with no words to express them?

We may be experiencing this for the first time. According to history, this is not the first time that a whole nation of people has gone through a life-changing portal and did not know what to expect on the other side. Moses led the children of Israel out of Egypt. Uncertainty caused the people to long for the land they knew. They would not return to Egypt. Moses was called to lead the exodus. And, it was Joshua’s job to lead them into the promise land for the next phase of the journey.

The Israelites did not know what a promise looked like in this new land or what the new territory looked like. They had no idea about the boundaries or even how to occupy the new land. They had to rely one hundred percent on God to give them instruction on how to live in a new place after they went through the Exodus Portal (the book of Exodus plus see Leviticus, Numbers and Deuteronomy). This is where we are now. We have gone through the COVID-19 Portal and there is no going back. We have no real idea what to expect.

How will you lead as we go through the COVID-19 portal?

Thanks for reading! Want more content? Find more on our blog. Read more on our blog here! Have questions about where to start with C3A? We’d love to talk with you!

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